I thought if I wasn't chasing, deals would die. But we closed two in the last quarter from people I'd given up on months ago. Rosebud was still in touch with them when I wasn't.

My phone used to ring before I'd finished my first coffee. Now I open my inbox and three calls are already on my calendar. I just read the notes and show up.

We had hundreds of leads sitting in a spreadsheet, not doing anything. Rosebud scored all of them, told us who was worth a call, and my team only talks to those ones now. It's obvious in hindsight but we'd never have built it ourselves.

The thing that surprised me was the follow-ups sounded like me. Two people on calls last month mentioned how nice my emails were. I didn't write them — Rosebud did.

I used to do reporting on Sunday nights. I dreaded it. Now I open my laptop Monday morning and the week's already sorted. Honestly, getting my Sundays back was worth the fee on its own.

I'd been telling myself I'd sort this out for two years. Five weeks with Rosebud and it was done. It's one of the only things I've paid for this year that made my job smaller instead of bigger.

When something breaks, I message Anselm and he answers. That doesn't happen with agencies. You pay them and you're dealing with an account manager by week two.

This isn't just about automation. It's about creating a better, faster experience that still feels personal and thoughtful.